Target’s A New Day

At Target, I worked as a senior planner for the largest volume and highest turning product category within apparel and accessories. I played a key role in sunsetting the brand Merona and launching key product categories for the new brand, A New Day. This would go on to be a billion dollar brand. I managed omnichannel inventory and financials for the core knits, dresses and tops for the brand.

I worked with cross- functional teams including PD&D, design, sourcing, and space and presentation to ensure we curated an assortment that would reach out financial goals, and ensuring we have the right levels of inventory across 1,800 stores.