KPCOMPANIES January 2023 – present
MARKETING AND STRATEGY CONSULTANT
Established complete marketing infrastructure, including social media, data management and CRM systems, automation, lead nurturing, PR activation, website development, updated collateral, and client engagement.
Executed brand refresh, including updated logo and brand elements, key positioning and messaging, updated brand and style guide, competitive analysis, and persona development.
Introduced marketing automation tools, resulting in a 40% improvement in lead nurturing and conversion rates.
Performed competitive and target audience research to identify new marketing opportunities, develop effective marketing strategies and campaigns, optimize user experience, and improve customer satisfaction and loyalty.
Developed and implemented all marketing content, including social media, blogs, emails, websites, collateral, events, etc.
Collaborated with CEO and sales team to optimize the marketing-sales pipeline, implementing lead scoring and improving communication channels, resulting in a 30% lead increase and 20% client growth in 6 months.
Identified marketing opportunities through research and analysis, leading to effective marketing and PR campaigns, yielding 18% organic social growth, a 67% website traffic increase, and a 90% NPS score.
FOXO TECHNOLOGIES, INC. August 2022 – Sept 2023
VP OF MARKETING
Played a pivotal role in leading the team through SPAC IPO with a valuation of over $369MM by creating compelling marketing materials and presentations highlighting the company's innovative epigenetic technology.
Oversaw the launch of multiple product lines (B2B and B2C), coordinating all aspects from market research to go-to-market strategies, leading to a 30% increase in revenue to the prior year.
Directed comprehensive marketing for D2C and B2B sectors, overseeing strategy, P&L, digital marketing (paid and organic), communications, product and content marketing, SEO/SEM, events, public relations, and external partners/agencies.
Led a cross-functional marketing team, fostering collaboration and innovation, resulting in a 24% growth MoM in lead generation and a 30% boost in conversion rates by emphasizing A/B testing (ads, email, landing pages) and ad optimization.
Optimized marketing budgets through rigorous cost-benefit analyses, resulting in improved customer acquisition costs by channel, enhanced operational efficiency, and resource allocation.
Managed all public and investor relations, resulting in a 60% increase in brand awareness to the prior year.
DIRECTOR OF MARKETING February 2022 – August 2022
· Led FOXO's marketing team through FOXO LIFE brand launch, executing comprehensive go-to-market strategies to attain business objectives, boost brand visibility, and drive lead generation.
Increased leads by 154% by innovating creative lead generation campaigns concentrated on conversion optimization.
Supervised a team of 7 employees in all technical and creative aspects of marketing with advertising budgets over $100,000/mo.
Defined a robust cross-channel content strategy to test nurturing and engagement tactics for product launch.
Collaborated with sales to create a forecasting tool, optimizing budget allocation and efficiency, leading to a 25% cost reduction.
Re-structured marketing team to drive efficiency and clear workstreams and increased employee satisfaction by 40%.
SENIOR MARKETING MANAGER 2019 - 2022
Worked directly with CEO and Marketing Director to define and develop brand identity, core messaging, go-to-market strategy, and PR strategies.
Played a critical role in securing $10MM in series B funding through thoughtful PR strategies and investor presentations.
Managed organic, earned, and paid media, PR, thought leadership, strategic partnerships, and digital channels, growing product launch waitlist to 10,000+.
Increased social media following by 20% monthly through robust content strategy implementation.
Conducted market research, user testing, and integrated feedback in marketing and content strategies, product updates, and website experience.
BRIGHTPEAK/THRIVENT FINANCIAL 2017 - 2019
MARKETING MANAGER
· Developed social media strategy, boosting engagement by 650% and organically growing Instagram following by 850/month and Facebook by 500/month.
Executed paid media campaigns, leading the team's overall content and social strategy, and managing a monthly budget of $1M/month.
Led social media, PR, and influencer strategy, resulting in 10 organic social partnerships reaching 1M+ followers.
Strategically collaborated with major partners (Mothers of Preschoolers, Relevant Magazine, Jon Acuff, etc.) to execute video and media campaigns, events, and product development.
TARGET CORPORATION 2015 - 2017
SENIOR PLANNER
Managed $380M omni-channel apparel inventory and finances across 1,900 stores and online, the highest-volume category in the division.
Successfully replaced Merona's legacy apparel brand with the new A New Day, achieving $1 billion in sales within its first year.
Collaborated with cross-functional teams, planning assortments and program executions 4-5 times annually, involving merchants, PD&D, sourcing, international vendors, and Space & Presentation.
Utilized consumer testing, trend analysis, and feedback to surpass $13M sales goals and attain a $2.4M gross margin.
SENIOR PLANNING ANALYST 2013 - 2015
Drove and managed inventory and national vendor relations of a $350M electronics business.
Achieved average instocks of 97%, receiving SVP Award recognition.
Developed actionable reporting to improve analysis of accessory attachments among hardware items, delivering $6M incremental gross margin for the 2014 holiday season.
INTERNSHIPS 2011 - 2013
Target Corporation – Business Analyst
Medtronic – International Trade
SKILLS
Marketing strategy and planning, digital marketing, lead generation, full-funnel optimization, consumer behavior, retail psychology, public relations, SEO/SEM, PPC, Content Strategy, influencer marketing, brand strategy, advertising and marketing campaigns, data and analytics, product strategy, pricing strategy, market and competitive research, budget management, CRM, D2C and B2B Marketing, crisis management, market expansion and segmentation, project management
Expertise
Marketing Strategy & Planning
Go-to-Market Strategies
Team Leadership
Digital Marketing
Public Relations
Investor Relations
Brand Awareness
Product Marketing
Lead Generation
Full Funnel Marketing
Web Development
Market Analysis
Budget Management
Email Marketing
SEO/SEM
Social Media Marketing
Content Strategy
Education
University of Minnesota
Minneapolis, MN
Bachelor of Science in Merchandising and Business Management
2013
Universita Cattolica Del Scaro Cuore
Milan, Italy
Study Abroad
2011