Strategy & Objective: This campaign was made to take a seasonally relevant topic and put a finance twist on it. This was a 4 week email nurturing campaign that included weekly videos and activities to help people declutter their finances and make room for what matters most. Through the nurturing campaign, we would enhance brand awareness, showcase our point of view, and lead people to our Love & Money podcast and Tap to Save app.
Marketing Manager: Aisha Branch
Art Director: Ann Lindquist
Video Director: Andy Langenfeld
Motion Graphics and Video Production: Nolan Bachman
Copywriters: Steven Bowen and Sarah Henkemeyer
Content Strategist: Kristin Walters
