Lead Magnet to Drive Lead Generation

I created lead magnet materials to drive email sign-ups for lead-generation efforts for a recruiting client.

I worked with the Director of Recruiting to develop the content. My role in development included:

  • Lead magnet content layout and design

  • Developing landing page for lead magnet sign-up

  • Create email and automation for lead magnet

  • Nurturing sequence development following lead magnet delivery

  • Re-targeting ads for client acquisition.

Results

  • Web conversion: 19.4%

  • Landing page conversion: 6.8%

  • Email Open Rate: 93%

  • Email CTR: 95%

  • Increased our lead base by 5.4%