Lead Magnet to Drive Lead Generation
I created lead magnet materials to drive email sign-ups for lead-generation efforts for a recruiting client.
I worked with the Director of Recruiting to develop the content. My role in development included:
Lead magnet content layout and design
Developing landing page for lead magnet sign-up
Create email and automation for lead magnet
Nurturing sequence development following lead magnet delivery
Re-targeting ads for client acquisition.
Results
Web conversion: 19.4%
Landing page conversion: 6.8%
Email Open Rate: 93%
Email CTR: 95%
Increased our lead base by 5.4%