Product Ad Testing
Part of our marketing strategy was to be in a continual test and optimization cycle to increase leads and optimize cost per acquisition. We did product based tests- here is a showcase.
First, we did creative testing to understand what creative drove higher conversion. Through initial testing, we found that creative with the product in the image led to much higher conversion than a life style image.
Our next test expanded on product imagery to further understand what type of product creative had higher conversion rates. We also looked to test more messaging around our key differentiator.
Please note: these are creative concepts and does not reflect which creative images we necessarily used.
