FOXO Longevity Report™
I worked with the FOXO team to develop the first-of-it’s-kind Longevity Report. Using the science of epigenetics, it delivers a detailed analysis of your biological age, and your epigenetic wellness status across four key categories (metabolic, cardiovascular, inflammation, and indulgences).
My key role was around how to add perceived value to the report for the consumer that did not need extensive dev support. Conducting market research, the hypothesis developed was that adding content, like blogs, to the longevity report in each category would keep the consumer engaged and add value to the report. This led us to create key content pieces that expanded on the wellness insights the consumer received. These content pieces lived within the Longevity Report, as well as email communications and social content.
