FOXO LIFE Brand Awareness and Lead Generation Campaigns
A paid media campaign using static imagery serving as a “first touch” brand awareness campaign in order to get early leads into our product. We tested messaging and imagery to optimize results.
We did ad testing for both B2B and B2C audiences.
Example of Product Imagery Used
(for testing purposes, we did batch testing on the messaging. For every tagline we tested, it had consistent imagery. This is for showcase only of what imagery we tested over time)
Consumer Landing Page
B2B Agent Landing Page
KPIs:
We targeted consumers based on persona profiles as well as life agents.
CTR %: 2.06%
Avg cost per lead: $26 ($40-$80 avg is typical for insurance)
D2C leads: increased MQL’s by 154% for total campaign (3 months)
B2B leads: increased agent prospects by 74% for total campaign