FOXO LIFE Brand Awareness Video Campaign

I led the team in all marketing campaigns as the Marketing VP. We ran storytelling video ads with the goals to capture wider audiences in order to re-target with lead-generation campaigns. I worked with our Design Director to put the story together and was the key stakeholder in final video decisions.

Results:

Video views (25%): 553,832

Video views (75%): 386,751

Website conversion: 2.3%

Follower growth: 8%