30 DAY FINANCIAL HUSTLE with Jon Acuff
Objective & Strategy: Develop post-event nurturing plan to engage people and convert them into further product offerings by brightpeak.
Post-event, we led people to join a 30-day challenge in a closed Facebook group that was influencer-facilitated. We helped people make small changes in their finances in order to create more margin.
Results:
575 people in group (20% conversion from event attendees who opted into email).
70% consistent engagement in group ( meaning 70% of group members were consistently active and engaging)
10% conversion into brightpeak featured product (increase of 8% from other efforts)
Marketing & Community Manager: Aisha Branch
Content Strategist: Aisha Branch & Kristin Walters
Director of Strategic Partnerships: Mary Messina
Art Director: Ann Lindquist
Graphic Designer: Abby Jones
