Dedicated digital marketer fueled by a passion for elevating brands through strategic digital tactics, creative finesse, and impactful brand amplification."

About Me

I'm a creative marketer and storyteller with a keen focus on retail psychology and consumer behavior. I thrive on crafting imaginative marketing strategies and campaigns fueled by data-driven insights. My career highlights include the successful launch of brands such as Target's A New Day, Thrivent Financial's Love & Money®, FOXO LIFE, and FOXO Technologies. I relish the challenge of creative problem-solving to generate high-quality leads, curate holistic consumer experiences, and establish brands as industry thought leaders.

Areas of skill

  • I’ve developed and led team in orchestrating dynamic online campaigns to engage audiences and drive results across diverse digital channels.

  • Crafted visionary marketing blueprints that align business goals with customer desires for optimal growth.

  • Masterfully cultivated and nurtured leads to transform prospects into enthusiastic brand advocates and long lasting customers.

  • Crafted compelling email narratives that nurture, captivate, resonate, and prompt meaningful customer action.

  • Architected intuitive online ecosystems that seamlessly merge user experience with strategic objectives.

  • Diligently analyzing market trends and consumer behavior to inform strategic decision-making and innovative marketing initiatives.

  • Decoded market trends to pioneer innovative strategies that stay ahead of the industry curve.

  • Shaping narratives and fostering authentic relationships to enhance brand reputation and resonance.

  • Curating vibrant social spheres that foster genuine connections and elevate brand influence.

  • Expertly navigating pay-per-click platforms and segmented audience strategies to optimize ad performance, drive traffic, and maximize return on ad spend.

  • Infusing products with captivating stories and positioning them as transformative solutions for customers.

  • Crafting persuasive, resonant messaging that strikes chords, evokes emotion and drives action across various touch points.

  • Developing SEO strategies and meticulously planned search engine marketing tactics to boost online visibility, driving organic and paid search success.

  • Crafting visually compelling collateral that communicates brand value and captivates target audiences across diverse mediums.

  • Devising innovative tactics to foster customer loyalty, ensuring repeat business and sustained brand affinity.

Recent Projects

“Content is King, but context is God.”- Gary V.

“The best arguments in the world won't change a single person's mind. The only thing that can do that is a good story.” - Richard Powers

If you can’t think BIG, why think at all?

Challenge Accepted.

My Marketing Mantras